If you are planning on opening your own restaurant there are loads of different concepts to choose from. It is important to know your target audience in order to deliver the product. Knowing your maket well and identifying your competitive advantage over your competitors will help you select the best concept for your own eatery. If you have a specific cuisine in mind, it would not be a difficult task, but if you don’t, there are many a types to choose from.
Fast Food
These are definitely the most popular type all around the world. The 21st century consumer is always on the run, and it is very likely that they would grab something on the way to feed themselves on the run. And thus these fast food types would ideally cater the above mentioned customers. The food is mostly offered at low prices and the key is to provide the food as soon as possible. It would be an incredibly hard feat to make a name to ones’ self through fast food restaurants like Mc Donald’s or KFC which are some of the largest fast food chains in the world.
Café
These types would ideally offer coffees, lattes and different types of fancy coffees and teas. They would mostly cater to those who would like to lounge around or probably for a couple of students working on their homework after school or before lectures begin. The atmosphere is very relaxing and they will mostly offer finger food and very light meals. A café could put up in a small space and would not need fancy commercial kitchens because it would be a very casual setting.
Fine Dining
Fine dining restaurants would need a lot of work. These are upscale restaurants where the consumer would typically expect a classy service from you, from food to service and to the ambiance. A larger space would be required in order to maintain the highest of the standards. The food will be high priced for the cutlery to the commercial kitchens will be of the best types. It is important to bring out the uniqueness of fine dining restaurant for you will always have to maintain a sophisticated and an elegant atmosphere – just as the name suggests.
Casual Dining
These restaurants fall in between the fast food and the fine dining types. They are mostly targeted at the middle class and the upper middle class customers. They can be advertised as a family restaurant as well if the outlet is going to be children friendly. The food will not be very highly priced and will have a very casual and a laid back atmosphere. It is highly important to position them well in order to make the best profits and to attract the most customers.
The above mentioned types of restaurant concepts are the most popular in the 21st century today. Make sure to make the right choice when having your own place.